Social media marketing is a type of internet marketing that utilizes the power of various social media platforms to increase brand awareness and drive visitors to your website.
The practice of social media marketing involves creating and sharing content with your customers on platforms such as Facebook, Twitter, Youtube, Instagram, LinkedIn and Pinterest. It acts as an extension to your business’s brand and identity. Each platform has its own unique style and format for sharing content. Targeting specific demographics is key here in order to gain your customers attention.
WHY DO YOU NEED IT?
Social media offers you a unique way of sharing engaging content to your customers using a personal feel. It is a way to express your brand at a deeper more personal level that you wouldn’t normally be able to do. Texas Tech University found businesses that were more active on social media had stronger, more loyal customers.
Your Customers Use it
Ultimately, you want your customers to think of your brand and business first when they are searching for your service or product online. Facebook has a powerful search engine of its own that is separate from googles. This means it is vital to have a social media presence in order to gain new customers.
Your Competition Uses It
A Whopping 91% of brands are using more than 1 social media platform to build their audience. It is important to engage your customers on a variety of social media networks before you competition gets there first.
A stand alone website is not enough to survive in the current digital realm.
In addition to responsive web design I provide all of the above services to get your website off the ground. I offer a free 60 minute consultation where we can meet and discuss your website project. From there I will suggest the next steps involved to get your website launched :-)